Let's continue to look at 7 tools worth using in Pre-launch.Good lending-page we have already developed.2. free giveaway
The opportunity to get something for free attracts an audience. A marketing technique that aims to promote a product by giving away free promotional samples to potential buyers is called sampling.
Sampling is the answer to the consumer's belief that one should not purchase a cat in a bag. Sampling gives the consumer an initial idea of our product. Later, when a person is choosing between us and competitors, they are more likely to pay attention to our offer.
The free giveaway is a great opportunity to test the product and strategize. WE get real customer feedback and can use it to correct the strategy.
You don't just give away free samples. In exchange, you're asked to give feedback, write a review, give a recommendation, or write a social media post. Another option is sampling as a prize in a promotion. We organize a campaign to attract customers, ask them to leave an e-mail, collect a base, choose 5 lucky people and give samples for free. Cheap and surly.3. Increase search engine visibility (Search Engine Optimization)
Hello SEO!!! SEO is said to help attract an interested audience from search engine results for free for a specific pool of requests. Attraction is really free - we don't pay search systems anything for customers. But for people to see us, you need to get to the top of the output. And this pleasure is not cheap. Nevertheless, SEO works.
For example, we launch a tool to optimize business processes and increase sales on the Internet. SEO helps to promote our page on a certain pool of requests. There is no point in using the company name in this capacity - no one is looking for us. What they are looking for:
"business process optimization tools"
"how to increase sales on the Internet"
"how to save money on sales managers"
"how to reduce business costs", etc.
Let's start promoting the site on these queries: we will collect semantic core, prepare content with keywords and place it on the website. If we get to the TOP, we will get a certain number of target customers who are interested in solving their problem. If users find answers to their questions on our site, will be more loyal to our offer. If they have a need for a similar product, there is a high probability that they will choose us.4. Content Marketing
Content helps to interact with the audience. There are different types of content and channels to promote it:On-site blog.
Blogs help product companies attract organic traffic and build loyal readers. People read blogs, find useful content for themselves and imbue loyalty even before the product launch.Guest publications.
Usually placed on sites that are read by the target audience. This is not direct advertising, but special projects. For example, we can prepare a series of materials about common problems of users, which (just by the way) perfectly solves our product. Or a series of educational articles on the topic.
if we launch a website builder - do a series of materials about the correct structure of lendings
if we have a freelance exchange - we prepare a special project on how beginners can earn money in freelancing.
If we have a chatbot service, we write about how to create chatbots.
And be sure to put a link to the pre-order page.User-generated content.
This is content generated by users themselves - reviews, comments, unboxings, etc. We can publish user stories on our site or include them in our content. There we will increase audience loyalty and build trust.Other formats.
It's best not to get hung up on text. Cool articles are good, but the format should be selected according to the situation. Show ingenuity and look for a format that the audience will appreciate. Here's how Google does it.
In 2012, Google was bringing its Chrome browser to the Thai market. To build audience loyalty, the company played motifs from the national Thai epic Ramakien in its ads. Google even added story games to keep the audience engaged throughout the interactive experience.5. Opinion Leaders
Influencer marketing is the involvement in the promotion of opinion leaders: famous bloggers, celebrities, other public figures who have gathered a certain audience around them. If this audience crosses ours, we can order advertising. People tend to trust the opinion of leaders. If a niche leader commends our product or recommends it to his audience, people are more likely to buy it.
Collaboration with leaders is on different terms - it depends on the scale of the audience. An ordinary blogger with an audience of 10-50 thousand subscribers will agree to do a review in exchange for a small commission or barter. And a large influencer-millionaire will ask for an advertising post amount of $ 10-20 thousand.
To actively enter the market, you can establish cooperation with several leaders. As it was done in Motorola. To bring Moto Z family and Moto Mods to the market, the company invited 13 bloggers with absolutely different audiences to cooperate. Each of them created their own content and posted it on their YouTube channel. 6. Special offer for the start of sales
- give a good discount on the novelty - 50% of the full price
- give the opportunity to buy the novelty in a package at a favorable price
- give coupons for a large discount on the next purchase
- give extended service or warranty terms for pre-orders
- offer a gift or other product for free when pre-ordering
- double points if there is a loyalty program.
Be sure to underline that the special offer is a limited-time promotion and only for the first customers. This way, potential customers will feel the buying deadline and will not wait for a later date to avoid missing out on the benefits.7. Promotion through social media
If we're active on social media, have managed to build an audience and post company news on our profile, it's foolish not to use it to announce our new product.
Social media at the pre-launch stage can be used in different ways. A good technique is contests for the audience. We can include in the list of conditions to repost a contest post or mark a friend in the comments - to expand the reach of the audience. A huge plus is receiving feedback in the comments. You can answer a question in detail or give a link to a web site or blog post with full information about the novelty.
And social media is also a great channel to share information about favorable offers and promotions related to the product. We can always run a promo code and then attach it to a novelty offer.